In China, ancestral offerings are a quiet kind of storytelling. During Lunar New Year and Qing Ming, families gather to honor those who came before — with incense, favorite dishes, and a table full of memory.
And every so often, tucked between the rice wine and roast duck… a bottle of Coca-Cola. Not exactly traditional. Not exactly expected. But unmistakably personal.
This initiative didn’t run as a full campaign — more of a creative observation. A moment that says: sharing a Coke doesn’t need to follow the rules. It can cross generations, rituals, even lifetimes.
Real Magic, literally
