This one didn’t run — but I liked it in this stage of development.
Hanasui Next Level was meant to be the more premium side of the brand. Not premium as in “perfect skin, perfect life,” but premium as in: real growth, real confidence. It’s for young women figuring things out, feeling their progress, and slowly stepping into their own.
The thought behind it?
Don’t worry about being the next superstar. Be the first you.
Don’t worry about being the next superstar. Be the first you.
That’s the Hanasui Feelosophy.
So we explored visuals that skipped the usual polished, flawless look.
Instead, it leaned into the real stuff — the quiet moments, the messy ones, the personal ones.
Because that’s what “next level” really feels like.
Instead, it leaned into the real stuff — the quiet moments, the messy ones, the personal ones.
Because that’s what “next level” really feels like.
