In 2023, Pizza Hut Indonesia introduced Melts — a bold new menu item baked to cheesy, crispy, and loaded perfection. A thin, golden crust folded over generous toppings and gooey cheese, designed for full-on flavor and satisfying indulgence. Not just a snack — this is pizza reimagined for unstoppable moments.
This launch unfolded in two parts:
Part 1 — TMNT x Pizza Hut Melts
To kick things off, we teamed up with the iconic Teenage Mutant Ninja Turtles franchise, coinciding with the release of Mutant Mayhem. The NEW Melts is unstoppably cheesy, crispy, loaded, and so tempting — it makes even the TMNT heroes want to have a slice.
Part 2 — Unstoppable Fun
The second phase focused purely on the product and the vibe. No collab, just hype. A music-driven video captured a group of youth vibing, dancing, and spreading the joy of Melts across town.
The message: Melts aren’t just delicious — they’re a mood.