In Ramadan 2019, Unilever Indonesia launched Ramadan Berbagi: Beli Kebutuhanmu, Beri Kebaikanmu, a CSR initiative aimed at supporting communities affected by natural disasters in Lombok, Palu, and Donggala.
Rather than asking consumers to donate directly, Unilever invited them to contribute simply by continuing their everyday routines. A portion of every Unilever product purchase during Ramadan was channeled into rebuilding efforts — from schools and health clinics to mobile medical units — in partnership with BAZNAS (Badan Amil Zakat Nasional).
We crafted a story about the connective spirit of Indonesians — how even the smallest daily act, done from afar, can become part of a collective gesture of care. The campaign celebrated the idea that berbagi (sharing) isn’t just about giving — it’s about belonging, even when you're miles away.